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It's not just for October anymore.
October 1, 2014
By: TOM BRANNA
Editor
If Estée Lauder has its way, breast cancer awareness will be foremost in consumers' minds every month of the year, not just October, and the company will raise millions of dollars to reach that goal. The Estee Lauder Companies' Breast Cancer Awareness (BCA) Campaign is moving in a bold new direction for its 2014 year-round Campaign with an uplifting call-to-action, “Hear our stories. Share yours.,” designed to create a global community of strength and support through digita...
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